Figures from the Campaign for Real Ale show that pubs are closing at a rate of 21 a week or if you prefer, 3 a day.
There are TWO reasons for this………The reasons we all know and talk about Rent, Rates and a multitude of Taxes just keep on rising and……Off trade competition like Tesco and ASDA slashing prices on booze, and the rise of the British coffee-shop
Then there is the reason only the successful pubs talk about
New customers are hard to find and even harder for most turn into regulars and changing lifestyle habits of the typical punter has created an environment where your usual means of advertising just get lost in the crowd.
If you are like most pubs then you will have noticed this dramatic decrease in new customers. This is because previously trusted sources of advertising just don’t work anymore.
In times gone by pubs could rely on the Yellow Pages, a few posters and a chalk sandwich board to self publicise.
In recent years some have moved to the internet using trip-advisor and a dedicated Facebook page.
But, we live in a world where we can listen to any song we want for free at the press of a button,
We can fast forward the adverts on the TV and we get updates on everything or anybody we care about or are interested in straight to our phones 24/7.
We see or hear over 5000 marketing messages A DAY and we ignore or avoid 99.5% of these.
This means that any money spent on traditional adverts has little or no contribution to your pubs profits.
But despite these challenges across the industry, some licensees are earning more profits than ever and spending less time behind the bar too.
No matter where your pub is located and no matter what condition it’s in
You can attract new customers with cash to spend whenever you want.
You can do this by implementing this new, little known and extremely effective 6 step process that I am about to explain to you.
Imagine what your pub would look like if you had twice as many regulars or twice as many visitors day in, day out and they all had one more drink than usual.
If you can get each one of your customers back to your pub one extra time each month your business will grow 15% - 20%
Heres are my six steps that you can use to get there immediately……